Updates

A build log. Every real milestone gets a dated entry: what shipped, what broke, and what I'd do differently. Each entry also appears on its project's page.

July 2026 Jul 4 Fantasy Joes Turning Discord servers into a distribution channel for Fantasy Joes The week I built partner attribution for Discord, made the channel measurable in the growth dashboard, and rebuilt the comics pipeline to reject its own bad art. Jul 3 Fantasy Joes How I turned the game's own duel data into 145 SEO pages Fantasy Joes is a game where people pick between two NFL players. That means it already knows how the crowd would answer "player X or player Y" — the exact question people search before a draft. Here's how I turned that byproduct into 145 comparison pages, and the parts that were harder than they look. Jul 3 Fantasy Joes How I security-audited my own money feature before turning it on A solo builder with no security team, stress-testing a real-money feature with AI before shipping it — why the bar is different for money, how the audit was structured, and what it cost. Jul 3 This site I rebuilt this site with AI agents, and the hard part was making them write the truth Rebuilding nickdahlhoff.com in a day with a fleet of AI agents — and why the real work was writing rules that kept them from making things up in my voice.