Fantasy Joes has a Discord version of the game, and over the last couple weeks I rebuilt the whole thing.
The reason it exists: a lot of fantasy football creators run a Discord for their community, and that’s where their audience is. Advertising at those communities directly, video ads and the rest, is expensive and slow, and the return isn’t there. So I give the creator something worth adding to their server for free instead. An actual game their members want to play, that also builds a set of rankings for the whole server. Low effort for the creator, something useful for the community.
The game runs natively inside Discord. Quick player-vs-player picks, two at a time, and you pick who you’d rather draft. Every pick builds your own rankings and feeds the server’s shared board, and right after, you see the split: how the room voted and how everyone across Fantasy Joes voted.
The biggest change in the rebuild is that the full compare view now lives inside Discord. Tap any matchup and you can dig into the two players without leaving the server: their stats side by side, the analysis, what the experts are saying, their game history. It used to stop you at ten picks a day, and now it keeps going. The server rankings, the landing pages, the whole flow got rebuilt too.
The real-money side is coming online for the season, so the question is whether all this turns a creator’s community into real Fantasy Joes players, and eventually paying ones. The engagement has been the encouraging part. The people who find it in Discord have stuck with it more than most. Whether that converts to paying users is still to be seen, and the affiliate cut, giving creators a real share, is the lever I’m counting on to get them to push it.